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Videos

Best practices with content marketing

Does content marketing work? And if so, why? This session explores the evolving world of content marketing, including branded entertainment, native advertising, and custom newsroom programmes. Over the past three years, AOL has built a large...

Catalogue: Congress 2015: Revelations
Author: Christian Kugel
June 15, 2015
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Citation

Kugel, C. (2015a, June 15). Best practices with content marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/best-practices-with-content-marketing-8402


Videos

Make your stakeholders smarter

How do we make our stakeholders smarter? This is the key question for any consumer and marketplace insight team. Data experts need to be smart. How smart? That is determined by how we empower others with the data and information we provide. With the...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kugel, Thomas Kelly
June 15, 2014
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Citation

Kugel and Kelly (2014a, June 15). Make your stakeholders smarter . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/make-your-stakeholders-smarter-


Videos

Organizational research reinvigoration

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...

Catalogue: Congress 2013: Think Big
Authors: Christian Kugel, Cortney Henseler
June 15, 2013
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Citation

Kugel and Henseler (2013a, June 15). Organizational research reinvigoration. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/organizational-research-reinvigoration